The digital signage concept describes the use of digital media for advertising and information systems, such as e.g. “electronic posters”, Instore TV, digital door signage or large image projections. With the PRESTIGEenterprise digital signage software, Online Software AG makes it possible to compile the content required for price and advertising communication, create displays by oneself or upload completed pictures, films and flash animations, distribute them to the output media and then display these in a time-controlled manner.
Digital signage networks are capable of distributing global content across the entire network, as well as local content to individual locations. This presupposes a fast connection to a central network management system, which can be implemented via e.g. DSL or ISDN. In this way, you will always have up-to-date content, regardless of whether prices or product designs have changed.
Digital Signage advertising reduces the perceived waiting time and quenches customers’ need for information. Compared with other advertising media, digital signage encounters a high level of acceptance with customers, visitors and guests. Current content animates your customers to inquisitively keep watching your digital signage solution, and take note of the displayed advertising content more frequently. Emotionalised advertising spots make it easier to elicit the desire for a product than a mere picture.
PRESTIGEenterprise makes it possible for you to react to various customers according to the target group. Respond to the diverse needs of housewives shopping mostly in the course of the morning, and singles, visiting your store during the evening hours. React fast and design new digital signage templates easily with PRESTIGEenterprise. The user interface of PRESTIGEenterprise is intuitively accessible.