POPAI
The acceptance and hence the market for POP-communication has been continuously growing in Europe since the beginning of the 70's and POPAI took this boom into account by establishing POPAI Europe in Paris.
Since 1995 there have been more than 10 members from Germany in POPAI Europe, which was actually the signal for establishing POPAI Germany.
With the establishment of its own office in Germany, the specific requirements of the German market had to be considered, and at the same time a communication platform for brand manufacturers, trading ventures, VKF agencies and manufacturers of ad media for POP had to be created.
Online Software AG is an active member of POPAI Germany and represented on relevant expert panels.