SAP and Online Software AG simplify POS marketing for retailers
Weinheim, 03 May 2011 - Online Software AG and SAP AG have jointly developed an interface between PRESTIGEenterprise and SAP Promotion Management for Retail (SAP PMR). At the SAP Trade Symposium 2011 in Mannheim, Germany, at May 12th, both companies will, for the first time, demonstrate how the complete process integration does help implement sales promotion activities at the point of sale (POS) as, for example, printed posters or modern in-store TV.
PRESTIGEenterprise is the first system for SAP PMR to present advertising directly at the point of sale via both printed and digital media. The software solution PRESTIGEenterprise by Online Software AG is the market leader in terms of price communication and advertisement with over 30,000 installed systems in 35 countries in addition to being the long-standing certified SAP partner for POS marketing in the retail industry. In close cooperation, an interface has been developed for both systems enabling retailers to conduct their promotional activities via the SAP solution and at the same time to benefit from all PRESTIGEenterprise advantages.
"SAP PMR is our central solution for the planning of advertising activities in the retail industry. As a result of innovative partners such as Online Software AG having integrated an interface directly into the solution, it is possible to offer a uniform and consistent solution allowing the entire process – from the centralized planning of an individual campaign to its implementation in the branches themselves - to be considered in its entirety“ says Werner Rosner, Sales Manager for Wholesale and Retail Trade at SAP Deutschland AG & Co. KG.
SAP Promotion Management for Retail (PMR) is a comprehensive solution through which retailers can exercise cross-functional control over all sales promotion activities from the preparation of the advertisement offers, the prognosis of their effectuality through to the implementation of individual advertising actions in the shops.
"The connection to merchandise management has always been one of the strong points of our software. By virtue of the new SAP PMR interface, customers can now also manage the digital price and advertisement communication for their branches directly from SAP, according to Jürgen Berens von Rautenfeld, CEO of Online Software AG. "This new development enables SAP users to fully exploit in particular the added-value services of PRESTIGEenterprise, irrespective of whether it is a classical poster campaign, the use of modern advertising screens for in-store TV or innovative mobile marketing with the retailers' own Apps and their mobile use in the store".
PRESTIGEenterprise constitutes a certified system for POS advertisement allowing the presentation of the data managed by SAP PMR in the respective shops – be it printed or displayed digitally on a screen.
PRESTIGEenterprise takes the information provided by SAP PMR and implements it on site at the point of sale in the form of advertising material which is appealing to the consumer – from the printed poster and the display through to double screen scales.
As market leader in enterprise application software, SAP AG helps companies of all sizes and industries work better. From the back office to the boardroom, the warehouse to the storefront, the desktop to the mobile device – SAP makes it possible for people and organizations to work together more efficiently and use business knowledge more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (including customers from the acquisition of Sybase) to operate profitably, adapt continuously and grow sustainably. For more information, visit www.sap.de.
Additional information regarding Online Software AG
Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.
Online Software AG
69469 Weinheim, Germany
Tel.: +49 - 6201 - 99 88 - 682
Fax: +49 - 6201 - 99 88 - 77