EDEKA Minden-Hannover renews partnership with Online Software AG for multimedia sales promotions
Weinheim, Jan. 11, 2016: The EDEKA Minden-Hannover IT-Service GmbH has renewed the cooperation with Online Software AG in the area of multimedia sales promotions. With over 1,550 supermarkets, EDEKA Minden-Hannover is one of the largest of the seven regional organisations within the national EDEKA cooperative. The regional organisation embraces continual collaboration to be able to offer its retailers long term security, system stability and flexibility in terms of future technologies.
A cooperation in the areas of poster and label printing based on PRESTIGEenterprise software has already existed for many years. Screens and scales in EDEKA markets have been managed with this software for the past 6 years.
“We have consciously decided upon a future-oriented solution. Here, we focus on process optimisation, the stability and future capability of the software as well as the long term advantages,” explains Marcus Bleidorn, responsible for retailer media at EDEKA Minden-Hannover IT-Service GmbH. “With the platform PRESTIGEenterprise we can connect and control a large part of the important media for the retail markets.” Through continual development EDEKA Minden-Hannover and ONLINE guarantee that future innovative and promising technologies will also be connectable. The EDEKA regional organisation is therefore well prepared for the future with PRESTIGEenterprise.
In November EDEKA Minden-Hannover opened the largest EDEKA Center in Niedersachsen, an over 6,000 m² sales area, at BraWoPark in Braunschweig. PRESTIGEenterprise takes on a central role in the area of retail media. In addition to screens in the service and checkout areas, as well as a large video wall in the entrance area, central poster printing has also been implemented. EDEKA Center employees are able to compile all contents themselves and access standardised image and promotional information in form of printed posters or content for the screens for the variety of goods.
EDEKA Minden-Hannover started to employ digital elements in their serving counter area over six years ago. Customers get information via screens on the backs of service counters and scales. Newer and modernised EDEKA supermarkets will one after another also introduce large format screens from Online Software AG to the service counter presence. Meanwhile more than 500 screens inform awaiting customers of daily offerings, new services and special promotions. The contents are managed by EDEKA Minden-Hannover IT-Service GmbH and regularly updated. In addition, individual stores are able to add their own sales promotional elements, or have them added. They receive individual access credentials to the centralised PRESTIGEenterprise system.
About 2,000 scales with customer directed screens in over 500 EDEKA stores, which enliven with, among other things, emotional images. Since the manufacturers Bizerba and Mettler-Toledo are used for the EDEKA store scales, an interface management with connection to both scale manufacturers is one of the most crucial components PRESTIGEenterprise offers.
Scales at the meat or cheese counters are not only used for promotions. The PRESTIGEenterprise “LiveInfo” module is also used at over 100 EDEKA Minden-Hannover stores. The module offers market employees, with the help of user displays, the ability to call up and relay product information. An extensive convenience catalogue, with valuable tips and information for the actual product, they are weighing, is accessible in this manner. Additional information, recipes or appropriate spices can then be conveyed to the customer – a service that has a positive effect on customers and strengthens the professional competence of the sales counter team. This is a convincing reason to continually promote the integration of software in the marketplaces.
“We’ve been working together for years in partnership with EDEKA Minden-Hannover and maintain a regular exchange of information, from which many important advancements of the PRESTIGEenterprise software originate,” knows Gerd Betz, Director Retail Sales at Online Software. “For the start of 2016 we have planned a connection to EDEKA’s ePIM system, among other items. We still have big plans together and Online Software’s team is looking forward to the new challenges.”
About EDEKA Minden-Hannover
EDEKA Minden-Hannover is the top earning regional organisation in the national EDEKA cooperative with sales of 7.5 billion Euros and 66,883 employees belonging to independent retailers. The business region extends from the Dutch to the Polish borders, it encompasses a part of Ostwestfalen-Lippe, and almost completely Niedersachsen, Bremen, Sachsen-Anhalt, Berlin and Brandenburg. Two thirds of the 1,550 stores are in the hands of independent retailers. In addition 25 C+C wholesale stores (MIOS), five bakeries (Schäfer’s) as well as two production plants for meat and sausage goods (Bauerngut) belong to EDEKA Minden-Hannover.
The EDEKA Minden eG was founded in 1920 as cooperative alliance of individual merchants. Today about 650 individual food retailers belong to EDEKA Minden eG.
About Online Software AG
Online Software AG is an innovative software vendor with an emphasis on the development of solutions for wholesale and retail. The medium-sized company locate in Weinheim on the Bergstrasse has supported the retail market for over 25 years with software solutions for professional store advertising and is with over 35,000 installations in 35 countries the market leader in the area of media comprehensive Instore communications and sales promotion. With the software PRESTIGEenterprise Online Software offers a communications platform for customer contact at the POS, that encompasses classic media as well as digital output media. In this manner the multiple award-winning software constitutes the perfect basis for an integrated communications concept by including posters and labels as well as large format displays, video walls, cash register and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL), to mobile devices such as smartphones, tablets and MDE’s.
Online Software AG
69469 Weinheim, Germany
Manager Marketing & Communication
P. +49 6201 9988-682
F. +49 6201 9988-77