Shelf communication

Modern way of addressing customers

Create new emphasis at the POS! With PRESTIGEenterprise you address your customers digitally using small screens and electronic shelf labels (ESL's). Discover new technologies and your possibilities for modern shelf communication. PRESTIGEenterprise professionally supports you with simple templates and intelligent interfaces. So you can present what you have to offer in a new light.

Software with many possibilities

The PRESTIGEenterprise software offers you numerous simple tools that make your advertising planning easier and create plenty of scope for modern multi channel marketing in your branch. PRESTIGEenterprise offers you a wide range of possibilities for your branch advertising from simple informative shelf labels to digital advertising media that allow for videos and web content to be integrated.

Benefits and advantages

  • Professional: Centralised planning and management ensure a uniform external image
  • Flexible: Quick reaction to events. Updates at the press of a button
  • Promotes sales: Restaged shelf communication ensures greater attention
  • Practical: Fully automated from data import to output, printed or digital

ESL fruits electronic shelf label
ESL Zitronen electronic shelf label
Digitales Regal electronic shelf label

Electronic Shelf Labels (ESL)

With dynamic pricing on electronic shelf labels the connection to the merchandise management system ensures that the price written on the shelf is the same as the price at the checkout. Newer technologies also allow for the display of images, graphics and manufacturer logos on high resolution LCD displays. You can easily manage your ESLs as well as plan and share your content with PRESTIGEenterprise.

Miniature screens and digital shelf rails

Electronic miniature screens offer you the whole breadth of digital functions for shelf communication. Coloured images are just as eye catching as videos and animations. Regardless of whether you simply want to provide information or draw attention to certain products, miniature screens bring your shelves to life without losing any placement space for your sales products. They also have the same potential as ESLs to optimise processes due to automation.

Digital shelves

Digital shelves present your products totally virtually on screens. Commercials and animations can also be shown besides product photos. Digital shelves allow you to offer products that cannot be stocked due to lack of space or which are for example only available as an addition to the range from the online shop. Integrating your online shop enables your customers to order their purchase online in the branch and pay for it straight away. With PRESTIGEenterprise you can also respond quickly to changes and update your content at any time.

Classic advertising: poster printing

As poster printing software PRESTIGEenterprise supports you with the daily creation and management of your advertising printing. The software adapts perfectly to your branch processes and allows you to largely automate printing processes thanks to interfaces with the merchandise management system and marketing databases. The use of templates guarantees the uniform design of all labels and posters in the corporate design and therefore a uniform appearance in all branches.

Modern advertising: digital signage 

PRESTIGEenterprise enables you to address your customers on screens. Your products are brought to life on the shelf using emotional images, videos and animations and attract greater attention. Voucher and competition promotions can be staged and highlighted expressively.