Online Software AG

Solutions for the Banking Industry

Retail banking customers continue to be more demanding, visit branch locations less frequently and then linger only a few brief minutes in the self-srvice area.
In order to bind customers more to credit institutions in spite of shorter contact durations, and to interest them in speaking to their financial advisors, it is necessary to use this time optimally for communicating with your customers. Retail shows us that presentations with relevant advertisements und information on displays and posters are successful. During the time in which customers are printing out their bank statements, interesting and current information concerning the credit instution can be offered.

In the retail industry 65% of purchase decisions occur directly in stores due to the advertisements presented there. Of these, 50% are impulse purchases and 50% are planned purchases. These show well that customers allow themselves to be advised and that they take attractive offers seriously. However customers need to be directed towards these offers in order to take them seriously. For information which remains constant for several weeks, posters are the optimal sales approach. Information which requires continual updating should on the other hand be presented on electronic media such as displays or projectors.

Using PRESTIGEenterprise to address customers is the cutting-edge of technology because:

• Current themes are immediately communicated on displays and projectors.
• Campaigns reach customers regularly and faster.
• Addressing customers is personalized by naming an individual contact person.
• Customer loyalty is revived every day.

The result for your credit institution is workflow optimisation through: