Digital Signage solutions for banking
Retail banking customers are becoming more and more demanding. They visit the branch location less frequently, and when they do they only spend a few minutes in the self-service area.
In order to strengthen the relationship between your bank and your customers, and to stimulate your customers’ interest in a consultation, it is crucial to utilize the time of the customers’ stay, despite its short duration, to full capacity.
The retail market shows it is advantageous to present the customer with relevant advertisements and information on screens and posters. The time a customer spends waiting for a printout of his or her bank statement can be used by the bank to present the customer with interesting and current information.
In the retail business 65% of the purchase decisions are first made at the PoS due to the marketing activities. Purchases can be divided into 50% impulse purchases and 50% planned purchases. This shows that the customer is willing to take notice of attractive sales offers. Of course, it is essential to draw the customer’s attention to these sales so he or she will in fact take notice of them.
Posters are a good way to communicate with your customers when you display the same information for several weeks. Whereas information which requires constant updating needs to be exported to electronic media, such as monitors or projectors.
By using PRESTIGEenterprise your sales pitch will always be up to date because:
- Current topics will immediately be displayed on screens or via projectors
- Advertising campaigns reach your customers quickly and on a regular basis
- Your sales pitch is customized to include the name of a contact person
- Customer ties are actively pursued every single day
As a commercial bank you will be able to optimize your workflow by:
Cross-medial
Integration of the most varying types of media – from emotional photos, image sequences, videos, to TV channel.
Eventmanagement
e.g. triggered by a camera or proximity sensor, which activates revenue-boosting presentations or video sequences.
Use of existing sources
Use of available data sources
- Suppliers
- Neutral media suppliers (television, news)
- Media material provided by agencies
Integration
The most diverse output devices – from printers to displays, Internet terminals to self-service systems.
