Visual Merchandising at the PoS
Use of displays in the shopfitting
Use Digital Signage to its fullest potential
The term Digital Signage describes the usage of digital media content in merchandising and information systems, such as posters, instore marketing, digital kiosk systems, or large screen projections.
New possibilities with digital communication at the PoS
- Increases the time spent in the store by the customer
- Portrays the retailer as an innovative entrepreneur
- Not only informs the customer in detail but also entertains and provides emotional content
Convincing arguments
Entertainingly fascinating
Infotainment, a combination of information and entertainment. Turn your shop into a world of experiences in which your customers not only do their shopping efficiently but also feel at ease to find out about the many services you offer. Information about sales offers, regional events or the latest news testify to your customer service as well as service terminals.
Encourage participation with interactive customer communication stimulates the shopping behavior, and force spontaneous purchases with a clever combination of advertisements and factual information.
Flexible
With PRESTIGEenterprise you are able to react to your target audiences effectively. In the mornings you might want to gear your advertisement toward housewives shopping in your store, whereas in the evenings your marketing switches to targeting singles. Enhance effectiveness by launching specialized advertisements to target audiences.
Cost-effective
Save time, nerves and money. When using conventional signs and posters every change of content incurs costs for new designs, print, and working hours. With Digital Signage there are no additional costs since content is installed electronically.
Prices for LCD monitors keep falling which makes Digital Signage even more attractive.
Up-to-date
Up-to-date information – being connected to the enterprise resource planning system makes it possible. Whether a price changes, altered ingredients or manufacturer changes, your display always shows the latest information. Digital Signage networks are able to distribute global content across the entire network as well as local contents to individual locations within minutes. This requires a fast connection to a central network management system, which is feasible via DSL or ISDN. This way you always have the latest content at hand, no matter if prices or product designs have changed.
Effective
70% of purchases are made at the PoS. Emotional commercials evoke a much stronger desire to buy a certain product than a simple picture. Animated content has 5 times the efficacy as stationary media, such as posters. This is due to human nature and results in the highly positive acceptance of Digital Signage solutions.
In comparison to other advertisement media Digital Signage enjoys a high acceptance with customers, visitors and guests. Current content stimulates your customers to be curious, look for Digital Signage solutions and to be more aware of displayed advertisements. Digital advertising satisfies the desire for information in your customers and shortens the waiting time at the cash registrar and fresh food counter.
Independent
React quickly to changes in events and easily design new layouts with PRESTIGEenterprise. Content often requires extensive editing by advertising agencies. Create your own layouts. PRESTIGEenterprise’s user interface is intuitive to use. Simple training is enough and you and your employees are ready to design and edit your own layouts.
