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Digital Signage Solutions

PRESTIGE in the digital media world – on screens, scale displays, kiosk systems, and mobile devices.

PRESTIGEenterprise digital signage software is your gateway to the digital world. Imagine you have 100 branches with a total of 800 displays, scales and printers. You are sitting in your retail company’s head office and planning price and advertising communication for all markets. Your POS advertising needs to be supported by modern digital signage advertising, and the observance of corporate design is particularly important to you.

Sounds like a real challenge? With PRESTIGEenterprise digital signage software, this process is child’s play.


  • Effective: Moving pictures evoke emotion and have high advertising appeal with customers
  • Intuitive: easy and independent, self-evident operation
  • Entertainingly fascinating: infotainment – a combination of information and entertainment
  • Up to date and flexible: Modular design allows information to be deleted, changed, and added quickly and efficiently
  • Interactive: Various communication elements, such as promotions and specialized information, can be combined
  • Economical: No agencies or printing costs are required for daily poster prints

Do you have questions?

For questions concerning implementing multimedia applications in your company, please contact us. We look forward to hearing from you: +49 800 / 000 99 88

What exactly is Digital Signage?

The term Digital Signage describes the use of digital media for advertisement and information systems, such as “electronic posters”, Instore TV, digital door signs, or large screen projections.

Online Software AG's software PRESTIGEenterprise gives you the ability to assemble the content defined for price and marketing communications, to create illustrations yourself, or to upload finished images, videos and flash animations, distribute these to output media and display them in a schedule-controlled fashion.

Where can Digital Signage be implemented?

The use of Digital Signage is multifaceted. In addition to customer-oriented information Digital Signage is used for entertainment in waiting areas, and of course for advertisement.

You can now find digital price and marketing communication in a sophisticated and customized blend of current information, news, and entertainment in all areas of daily life, such as in stores, supermarkets, home improvement stores, furniture stores, drug stores, banks, museums, bars and gas stations.

PRESTIGEenterprise solutions are in use at renown companies, such as Edeka, Carrefour, Dodenhof, Douglas, Sixt and Deutsche Telekom stores.

How can I use Digital Signage for my advertising demands?

Bolster your sales with emotion-laden commercials displayed on displays in close proximity to the product in question. Inform your customers in an interactive fashion, for instance by means of a display about wines on the wine shelf.Assist cooperative selling by informing customers buying leather jackets of important care products using digital displays at the cash register. Or recommend an appropriate sauce at the meat scale. PRESTIGEenterprise offers a multitude of possibilities to implement your wishes and ideas.
In addition, PRESTIGEenterprise offers Digital Signage a network of hundreds or even thousands of presentation systems with individual programs. In this manner any screen can display individual content which, for instance, is customized for a specific regional area. Yet at the same time global content can be uploaded and then uniformly displayed in the entire network and on all screens.

Digital media to be used:

  • Large screen
  • Scale displays
  • Cash register displays
  • Built-in displays (in vaious sizes)
  • Screens for store windows
  • Display columns
  • Video walls
  • And much more

Possible content:

  • Commercials
  • Regional advertisements
  • TV channels (news, weather, music,…)
  • Corporate television
  • Counter TV – e.g. live broadcast from the preparation kitchen
  • Consumer information (quality seal, trademark certification, producer information)
  • Web contents

What are the advantages of Digital Signage?

Imagine you own 100 subsidiaries with combined 800 displays, scales, and printers. You’re located at the headquarters of a commercial enterprise and are planning the price and marketing communication for all subsidiaries. Your weekly advertisement is to be bolstered with targeted, on the spot advertisements. You want to make sure that the corporate design of your enterprise is adhered to.

Does this sound like a real challenge? This is child’s play with PRESTIGEenterprise software.

At a glance:

  • Timeliness: Up to date information editable at any time
  • Advertising appeal: Moving pictures elicit more emotion and therefore have a higher advertising impact with customers
  • Independence: With PRESTIGEenterprise you control the content directly and design your own layouts 
  • Flexibility: Different target audiences can be reached through time-delayed advertisement planning
  • Security: By implementing hierarchical security levels you ensure that any changes made can only be undertaken by authorized persons.
  • Cost savings: Save on the costs of printing and on the man-hours spent on daily poster prints.

Timeliness

Digital Signage networks are able to distribute both global content to the entire network as well as local content to invididual sites within a few minutes. This requires a fast connection to a central network management system, which is possible via DSL or ISDN. In this way up to date content is always at hand, regardless of whether prices or product designs have changed.

Advertising appeal

Digital Signage stimulates customer attention. Animated content is 5 times more effective than inanimate advertisement, such as posters. This is due to human basic instinct and is a deciding factor in the highly positive response to Digital Signage solutions. Digital marketing shortens the perceived waiting time and satisfies the need for information by customers. In comparison to other marketing media Digital Signage is accepted very well by customers, visitors, and guests. Up to date content entices your costumers to always look for your Digital Signage solution and to notice commercial content more often.
Commercials evoking emotions elicit the desire to buy a product much more than just a simple picture. 70% of customers’ decisions to buy a product are made at the PoS. Increase your sales with target-oriented purchase impulses.

Flexibility

PRESTIGEenterprise enables you to customize advertisement based on the different needs of your varying customer groups. Address stay-home moms who go shopping mostly in the morning differently than singles who visit your store more often in the evenings.

Independence

PRESTIGEenterprise allows you to react quickly and to easily design new layouts. Marketing content must often be extensively edited by marketing agencies. Just make your own layouts instead. PRESTIGEenterprise’s user interface is intuitive to use. Basic training suffices so you and your employees can design and edit your own layouts.

Security

PRESTIGEenterprise’s Content Management System provides different users the ability to work on and change different program units due to a differentiated hierarchy and rights management. In this manner you ensure that an marketing department personnel can work on different program units for the entire Digital Signange network. For instance, employee A could be working on “Brand-Building Product Information”, employee B on “Latest Sales Promotions”, while employee C works on “News and Specials”. At the same time the program unit “Local Sales Offers” could be changed for your own subsidiary by appointed subsidiary managers.

Cost saving

With conventional signs and posters costs are incurred each time content changes – costs for new design, printing, and work hours. With Digital Signage the changed content is uploaded electronically, practically without any additional costs. The sinking prices for LCD monitors make Digital Signage increasingly attractive.