Sales enhancing Cross-Merchandising with state of the art dual monitor scales by Bizerba and Mettler Toledo
Promotional sales customer communication on modern double-screen scales Bizerba and Mettler Toledo.
Transform classic canvassing in effective interactive in-store marketing. To increase not only your clearance sales and revenues, but also your income.
Using the new generation of scales by the two leading scale manufacturers PRESTIGEenterprise gives you the opportunity to market your products even more effectively and with emotional content in close proximity of customers.
With the help of an Eventhandler PRESTIGEenterprise transforms traditional customer marketing into effective and interactive instore marketing! The weighing at the scale becomes an event in itself. By entering the PLU (event) a predefined cross-selling content item will be activated by the Eventhandler and displayed. For instance, if you place an Old Amsterdam on the scale, after entering the PLU a compatible fig mustard will be suggested automatically.
Provide your customer with important additional information about a product from your central knowledge database (e.g. background information about an item, continued training for employees, or various sales promotion topics).
On the customer's screen you can show your customers continually take appetizing pictures of food and convenience food to make the products of the deli counter.
By entering a PLU on the scale, this general advertising can attract attention interrupted and instead a predefined content can be activated, which is then displayed as a recommendation to weighted product on the customer's screen. The module cross-Printing in turn allows for the expression of additional information on the specific product, such as Origin, quality labels and even recipes.
Example cheese counter: Your seller solves by PLU entry, clearly visible to the customer, the recommendation for the matching of wine while he weighs the cheese. Besides, can also provide information about legal obligation information on your product vendor.
Example meat counter: Even as your seller weighs the meat he can point to the specific origin of the meat or print one of the recipes associated with this article and hand it to the customer.
PRESTIGEenterprise’s server module „Live Info & E-Learning Center“ makes it possible to extend the traditional “transmission loop oriented” price and advertisement communications to more interactive information systems. The employee or the customer can access background information concerning service offerings via digital POS media, such as kiosks, touch scales, or price checkers in near real-time.
A) Providing information for the salesperson. Example electronic media store: Your customer would like to buy an LCD television and is asking about the latest consumer report test results and additional product features. After a quick barcode scan the server module “Live Information & E-Learning Center“ will provide your salesperson with important and up to date additional information about the product in question.
B) Providing information for the customer. Example wine specialty store: After briefly scanning a wine bottle at an information display right at the shelf, the sales price plus additional information appears, such as origin (e.g. organic wine), taste (e.g. dry wine, velvety finish, a hint of cherry flavor), and its use (e.g. goes well with game meat) – this will help the customer with his or her purchase decision.
Give your customer a real value and offer recipes to go. By doing so you show your competence and your service-orientation, and build good customer relations. Your customers will speak with their families and friends about where they got the delicious and creative recipe.
Make things easy for your customers when they ponder the daily question: What will I cook tonight? Create permanent impressions with a special shopping experience.
Naturally, print functionality can be transferred to other merchandise groups, and the ability to print out, for example content summaries or care instruction as takeaways, from kiosk systems can be offered.
Coupons on your mobile phone? Recipes and product information for mobile take? No problem with PRESTIGEenterprise. Just put a QR code on the customer's screen map scale and the customer can read all information using their smartphone. Show yourself from your modern side and surprise your clients with exceptional service.